Agtech Farmer Adoption Acquisition
for precision agriculture and smart farm tech companies
Target: Thailand Market

What's the market average Customer Acquisition Cost CAC?
Companies are using an average of USD$650-1500+ CAC per farmer.
More if you're talking about overseas expansion.
Convincing farmers, getting over govt red tape, setting local teams, servicing, etc.
You can't afford that money and time; but that's the reality.

You need investor funding, so you need to prove your "Sales Flywheel" works
Agriculture is historically difficult to sell into because farmers rely heavily on peer trust and local reputation.
The Signal: Investors want to see that you can acquire farmers consistently outside of your initial "early adopter" bubble.
The Metric: A declining CAC (Customer Acquisition Cost) over time.
If your cost to get a new farmer drops as you grow, it proves that "word of mouth" and brand recognition are starting to do the work for you.

Normal Agtech is IMPOSSIBLE to make revenues or profits
if you're operating an AgTech or AquaTech,
you know your only way to stay alive is by INVESTOR FUNDING.
Farming is facing new challenges, like geo-politics, spike in oil fuel prices, government interventions, etc.
We're VCs, so we know VERY INTIMIMATELY that it DOES NOT work now.

Increase your valuation in a DIFFERENT way
Your ONLY survival link is investor funding.
And investor numbers are very limited.
You need to expand as proof.
Or else just lose to your competitors, who are approaching your potential investors and trying to push you out as we speak.

If you sacrifice your company, not only will your company fall,
but also your reputation in any new ventures you build next.

As VCs, we look at what and how you did things before.
And if you didn't know how to take advantage of ANY opportunity to boost your company,
We wouldn't include you in our fund. 

Why you're losing in the overseas expansion...
1. Zero Trust
Farmers don't trust anyone who isn't a farmer.
Esp. when you are simply a tech company asking them for money.
They trust people who are farmers, speak their language, and are from the local area.

2. The Tech Gap
Farmers may have difficulty checking their GPS data.
Telling them to do anything different means they have less time to focus on growing.
You need local people on-site to handle all tech issues.

3. Lots of Global Competitors
You're NOT the only tech company approaching them.
They can only pick one company; and most probably NOT yours.
The slower you are, the more you will be diluted in the farmers' minds. 

4. The "Seasonality" Penalty
Farmers have narrow "non-farming" windows for tech adoption
Miss this window and the CAC effectively spikes. 
You stretch for another six months without a conversion.
Unless you have DIRECT knowledge to EACH farmers' cycles, you will ALWAYS miss.

5. Government Red Tape
Local government DONT want overseas companies meddling into farming because of its strategic value to an entire country.
Unless you have direct connections with the government, you will be pushed out.

6. Geopolitics Disruption
Sudden spikes in oil prices are disrupting farmer schedules and operations.
They are not in a mood to discuss with you.
If you cannot solve all the above issues, you're stuck.
We can help you stand out; especially in front of investors and shareholders

Why Rouge 
1. Our company was established in 2009.
That's 17+ years of venture capital and service experience and deep connections.
You don't survive that long unless you're doing something correct.
Many companies simply die within 2 to 3 years.
We've saved many companies, and destroyed their competitions, along the way.
We'll keep it honorable; that's how we keep our credibility for so long.
But if your competitors employs us first and target you, it will be fair game.

2. We guarantee farmer adoption!
No one can guarantee adoption of your tech.
We can.
Read more below.

3. Deeply Connected to the Thailand Government officials
Easier to motivate farmers to adopt.
We're VCs. We get the "Green Light".

​4. We are inside the farming industry
We OWN our own rice farmland + Agtech Accelerator
Our farmers have over 60+ years of local credibility and connections
We KNOW the industry and the nuances
We're the investors,
We're there to conduct the LOCAL DIRECT support.

5. We speak the local language
Guess you don't speak Thai.

6. You NEED Asian data
The space where EVERYONE and INVESTORS want.
No data, no investor funding.
We're VCs too.